Ernest Barber owner and founder. Daniel Crisler is a life-long resident of downtown Florence and a UNA graduate. While attending barber school in NYC in 2016, Daniel worked at Cotter Barber in Brooklyn. There he learned from some of the best in the business and developed the highest standard of excellence and service exhibited here at Ernest. Daniel specializes in high & tights, crew cuts, and other classic clipper styles. He is also a 20+ year veteran of the Shoals music scene and has a heart to see the area grow in diversity, inclusivity, and artistic opportunity.

Daniel named the shop after his grandfather—the late Dr. Ernest West of Hackleburg, AL—to honor his legacy of community service and care for others.

Marco Ruiz is a Shoals native and seems to know just about everyone in town. In 2017, he received the same barber school training as Daniel in NYC, while earning his stripes working in the renowned Fellow Barber locations of Manhattan and Brooklyn. When you book with Marco, you can rest assured you will know exactly what you’re going to get as he expertly explains every move he makes before the cut begins. From skin fades to mullet flows and everything in between, Marco is your barber.

After moving to Florence from her hometown of Helena, AL a few years ago, Molly Miller quickly fell in love with our community and has proudly planted her flag here in Seven Points. Molly apprenticed under Ernest Barber owner, Daniel Crisler, and shines in traditional barbering techniques. She makes it her goal to maintain the shop’s reputation of service and excellence. Book a cut with Molly and you’ll leave with a smile.

Zane Garrett comes from the southern part of the state and has called Florence home for over a decade. He’s a graduate of the barber program at Lawson State and has been cutting in the Shoals for several years. As with all the Ernest barbers, he is a master in traditional techniques and will always leave you looking your best. Zane’s lovely wife and daughter are his cornerstone. You can usually count on a good chat in sports, culture, and family while in his chair. He loves our community and can’t wait to see you.