Ernest Barber owner and founder. Daniel Crisler is a life-long resident of downtown Florence and a UNA graduate. While attending barber school in NYC in 2016, Daniel worked at Cotter Barber in Brooklyn. There he learned from some of the best in the business and developed the highest standard of excellence and service exhibited here at Ernest. Daniel specializes in high & tights, crew cuts, and other classic clipper styles. He is also a 20+ year veteran of the Shoals music scene and has a heart to see the area grow in diversity, inclusivity, and artistic opportunity.

Daniel named the shop after his grandfather—the late Dr. Ernest West of Hackleburg, AL—to honor his legacy of community service and care for others.

After moving to Florence from her hometown of Helena, AL a few years ago, Molly Hall quickly fell in love with our community and has proudly planted her flag here in Seven Points. Molly apprenticed under Ernest Barber owner, Daniel Crisler, and shines in traditional barbering techniques. She makes it her goal to maintain the shop’s reputation of service and excellence. Book a cut with Molly and you’ll leave with a smile.